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New Book by Vladan Nikolic:

9781138938106

FILM CONVERGENCE – THE WEBSITE

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ZENITH TRANSMEDIA CAMPAIGN

 

Wikipedia on ZENITH

On August 31, 2010, Above Top Secret posted a forum thread offering a $500 reward for the first individual to correctly identify the purpose behind the website for the fictitious company “Wadjet Industries.” Through a maze of websites, users quickly discovered that Wadjet Industries was related to a new film by director Vladan Nikolic, and that the goal of the alternate reality game was to find online video clips of Ed Crowley’s tapes, edit them together, and upload them via YouTube to the film’s promotional website, stopzenith.com – which was all part of the elaborate transmedia campaign for the feature film ZENITH:

INDIEWIRE: ZENITH TRANSMEDIA CASE STUDY

FLAVORWIRE DAILY DOSE PICK: ZENITH

A visually stunning art-house Blade Runner for a generation in thrall to sex, violence, conspiracy, and urban tribalism, the film fits its “retro-futuristic steampunk thriller” tag-line perfectly. Its many plot twists innovatively even cross over into social media, drawing viewers into the mystery at its heart with engagement far beyond the film itself….